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Claria Cancels $150 million IPO
Contextual marketing and pop up corporation Claria Corp. has canceled plans for a $150 million initial public offering due to &ldquocurrent market place situations,&rdquo it stated in a regulatory filing on Wednesday.
Claria, which filed its original prospectus in April of this year, had not disclosed the quantity of shares it intended to sell or an expected price variety.
Claria turned a 2003 profit of upholstered standard bed $34.9 million on revenue of $90.five million, the April filing with the U.S. Securities and Exchange Commission mentioned.
Ironically, the Claria IPO news comes the day louane wooden upholstered of the Google IPO registration and the week of the announcement by Yahoo that their new toolbar will Rosdorf Park block Claria &ldquoad ware&rdquo advertising &ndash even though Claria is a partner of Yahoo&rsquos Overture Ad Network.
The final anti-spyware Yahoo toolbar now treats Clariaâ&euro&trades Gator adware the exact same as other annoying application.
But why has Yahoo turned against Gator? Claria is one particular of Overtureâ&euro&trades biggest partners and delivers a large quantity of revenue to Yahoo.
â&euro&oeligWe listened Rosdorf Park to the feedback we received from our users wooden upholstered standard through the beta period, and have made a handful of minor modifications to Anti-Spy,â&euro Yahoo spokesman Aaron Ferstman wrote in an e-mail to CNet.
â&euro&oeligYahoo subsidiary Overture Solutions has had an agreement with Claria since 2002 to provide keyword-connected text advertisements to customers of Clariaâ&euro&trades Acquire louane wooden upholstered (Gator Advertising and Information and facts Network) technologies. The way it functions is that upholstered standard bed Overtureâ&euro&trades ads appear on Obtainâ&euro&trades wooden upholstered standard pop-up windows, named Search Scout, which are Rosdorf Park triggered when customers sort in search queries on web pages including Google, Yahoo, Microsoftâ&euro&trades MSN and other individuals.â&euro