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About.com Content material Portal Is For Sale

The venerable About.Com is on the auction block. Founded in clawson coffee table 1996 as the Mining Organization, About is one of the oldest well-identified World wide web properties. In October 2000, About was bought by Primemedia for $690Million worth of stocks. Currently, the final bids are becoming accepted from five corporations are Brayden Studio believed to be in the $300 &ndash $500Million variety.

The five organizations expected to offer you final bids are Google, Yahoo, The New York Times, AOL/TimeWarner, and Ask Jeeves. The auction, which is managed by Goldman Sachs, has been quietly active for just over a month.

About has noticed hard instances more than the past few years. When carries has more information and facts on much more subjects than most internet websites, most internet-customers by no means integrated in the &acirc&euro&oeligmust-check out-just about every-day&acirc&euro category of news and information and facts web pages.

Interest expressed in About from major search engines is not surprising but clawson coffee table then once Brayden Studio more, neither is the bid from the NYTimes. About.com clawson coffee table has a enormous directory network of specialist internet sites. It also has a massive archive of topic-primarily based articles. Lengthy-time search readers will try to remember Search Engine Guide editor Jennifer Laycock&rsquos day-to-day columns in About.Com.

The future of About.com depends on which of the five firms location the winning bid. Maybe we are about to see the huge reporting resources of the New York Occasions appearing at About. On the other hand, maybe About is smaller sized than the sum of its components and one particular of the 4 search firms bidding will walk away with a bigger marketing network. Whatever happens, About.com has abruptly turn out to be very interesting.

Jim Hedger is a senior editor for ISEDB.com. Also he is a writer, speaker and search engine marketing expert working for StepForth Search Engine Placement in Victoria BC. He has worked as an Search engine optimisation for over five years and welcomes the chance to share his experience by means of interviews, articles and speaking engagements. Hedger can be Brayden Studio reached at jimhedger@stepforth.com

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