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v7n&rsquos John Scott on Search engine marketing Contests, Blogs & Branding
John Scott and v7n.com have turned the search engine optimization globe on its heels with their v7ndotcom contest which has reached beyond the traditional followers of SES speakers & link worshippers and into the blogosphere and main stream media. The contest was featured in the Wall Street Journal yesterday and if you perform a search for &ldquov7ndotcom elursrebmem&rdquo in Google you&rsquoll see that practically three,000,000 web sites/pages/documents are indexed for the term.
Devoid of going into as well a great deal detail of v7ndotcom elursrebmem, v7n place collectively $4,000 as a reward for the net site which will rank #1 for the Red Barrel Studio fictional term in Google (contest rules right here). Then Greg Boser, Mike Grehan and Todd Friesen coughed up some cash as well with alternate requirements for winning the contest. The outcome is a $7,000 grab Red Barrel Studio bag for the net publisher who plays their cards ideal.
So, if $4,000 (or $7,000) is enought to turn the Search engine optimization planet upside down and attract the eyes of the planet to terms such as cloaking, white hat, black hat and Watching Paint Dry&hellip what would it take to cast a similar ripple impact in the blogosphere?
I spoke with Mr. reversible sectional Scott this week about v7n, the contest, his blog, branding and Polynesian coconuts. Love.
Loren Baker : Very first off, what does v7n imply?
John Scott : You&rsquove got me there. That&rsquos like asking what IBM signifies. Or CNN or AT & T. It&rsquos a mystery.
But seriously, as opposed to these acronyms which actual stand for anything, V7 is merely the mixture of one particular favourite number and my favorite letter.
It&rsquos something we did to build a extra brandable name for the network we operate.
Loren Baker : I&rsquove been checking out your Net Marketing Blog not too long ago and I hear you&rsquore new to blogging. Where the hell have you been for the past 2 years boy!?!
John Scott :I don&rsquot know, boss. I under no circumstances saw myself as an active blogger, but the format is awesome and I&rsquom loving it.
As opposed to forums, my weblog enables for much less noise and much more signal. Red Barrel Studio The high quality of discussion appears to be better all round, and writing blog posts tends to make me write more believed-out posts than forum posting.
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Loren Baker : Have you ever spoken at a Search Engine Conference and who would you like to share a panel with if you did?
John Scott : I don&rsquot see myself speaking at any search engine conferences. There are a couple factors for that.
1st, if I have something to say, I normally say it on my forums or on my weblog. I don&rsquot believe in holding onto nuggets of facts only to disclose them at some conference exactly where folks have to spend for admission.
Secondly, I am the closest issue to Anti Search reversible sectional engine marketing that I know of. For years I&rsquove been preaching advertising and brand creating as opposed to obsessing more than search engine rankings.
If I did speak at a conference, it would simply be to inform folks to neglect Google and construct a reputable brand. We all know these are few and far between on the Internet.
As for speakers, Aaron Wall and Patrick Gavin kick ass. These two I can enthusiastically suggest.
Loren Baker : What has been the effect of the v7ndotcom contest reversible sectional on your network/forums?
John Scott : Properly, it&rsquos definitely increased awareness of the V7 neighborhood. It has enhanced the exciting element in Seo and helped the forums out nicely.
Loren Baker : Like loads of other folks, I read the write up on v7n in the Wall Street Journal yesterday. Did you anticipate for the contest to come to be this well-liked?
John Scott : The contest has been much better than I could reversible sectional have ever expected. I seriously did not expect it to come to be the biggest Seo contest in the history of the sport, but it has, and our targeted traffic continues to grow.
The controversy surrounding the competitors surely helped it get the publicity that it did, and in reversible sectional 1 way I am thankful for the controversy. But truly I don&rsquot like the adverse power that a lot of people have place into the competitors, but it seems we have moved previous that so I&rsquom delighted.
Loren Baker : So, when the v7n buzz drops off do you have anything else up your sleeves? What&rsquos this I hear about you itching to give away $10K? Who do you consider you are? Monty Brewster?
John Scott : Om my gosh. Blast from the past. You are old. How numerous men and women actually keep in mind Monty Brewster?
I believe the blogging planet wants to reversible sectional be shaken up an bit, and my $ten,000 challenge will aim at undertaking just that. Or possibly it&rsquos just an evil hyperlink baiting stunt. Either way somebody&rsquos receiving paid.
As for v7n, we are operating on adding new capabilities to the web site to boost the usefulness of it and will be doing some aggressive ad campaigns after these capabilities are up and operating.
Loren Baker : Have you finalized the $10K challenge but? Can you give any extra particulars for the Interview?
The announcement will be reversible sectional created on my weblog on March 1st, and it will be with the intention of messing with the Red Barrel Studio social order of the blogosphere. That&rsquos all I can say now.
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Loren Baker : Which internet sites that reversible sectional have entered the v7n contest have shocked you the most? Any significant names or odd web pages you wouldn&rsquot expect gunning for the prize?
John Scott : I personally like reading the comments people today post on their blogs about the contest. Some reversible sectional individuals are genuinely inventive, and these are the best entries.
But most of the entries are written for search engines, and that is somewhat of a disappointment. A year from now those entries will not have any linkage and will be gone from the SERPs, although the inventive entries will nonetheless be earning traffic.
The two that I am maintaining my eyes on are GrayWolf&rsquos and Hulkster&rsquos. Yes, I do choose that the winnings go to charity.
Loren Baker : I&rsquom living in Japan appropriate now and you grew up here. Exactly where&rsquos the most effective place to get a steak in Tokyo?
John Scott : Overlook steak. I&rsquod go for the Polynesian Pub Tiki Tiki in Shibuya. Terrific meals and excellent drinks, with girls dancing about with coconut halves on their, um, chest.
Loren Baker : What is the secret to keeping such an active group at v7nforums? I imply, among Sketch, Colleen and Nin10do&hellip. they ought to have written thousands of postings!
John Scott : Typically folks reference the forums for the friendliness. I think that we as a community are a type, understanding and sincere neighborhood. Looking at how the senior members treat the other members, respectful is the word that comes to thoughts.
It&rsquos not reversible sectional my fault the forums are thriving. The senior members like Ferre and G10 are the ones who kept it alive even in my absence.
It&rsquos got to say anything about the forum when the longest threads are about circumcision and beer.
Loren Baker : I&rsquom not also familiar with Red Barrel Studio SevenSeek, your net directory which you sell links in. What is it&rsquos website traffic like? If a web page buys a listing in it will they attract humans to their web page, or is the idea to attract robots?
John Scott : The visitors to SevenSeek is significantly less than spectacular. The only benefit of having of a listing, in my opinion, is in the link pop.
Loren Baker : Any fast tips you&rsquod like to give a newbie in Search engine optimisation?
John Scott Red Barrel Studio : Cease worrying about search engine rankings. Develop your brand. Be genuinely valuable, credible and genuine. Be the finest at what you do, and you will develop your own search terms.
Loren Baker : Thanks John, superior to speak with you.
John Scott : Later!